8 SEO Topics to Incorporate in Your Content

Wondering which SEO tactics you should be targeting throughout this year? If so, you’re not alone.
SEO is changing all the time and it can be tough to stay on top of it. Luckily, this list will give you the perfect place to start.

8 SEO Tactics to Incorporate into Your Content Right Now
Whether you’re a small business looking to earn more customers, or a large company that wants to invest more in content in the coming years, these eight SEO tactics will help you meet your goals.

1. Optimize for Mobile
Today, content is nothing if not optimized for mobile. According to Impact Branding and Design, 80 percent of Internet users own a Smartphone, and a whopping 68 percent of companies have integrated mobile marketing into their SEO and content approaches.

Regardless of how you feel about the mobile revolution, one thing is sure: it’s showing no signs of reversing. With this in mind, you must optimize your content for mobile. This can mean using a mobile-responsive template to ensure your links, menus, and content components are large enough to click and read easily on a small mobile screen.

2. Check Reddit for Undiscovered Keywords
Your keyword strategy is essential to the upward mobility of your SEO plan. Unfortunately, keyword research and mining can be limited by your creativity and list of seed keywords. The good news is that there’s one smart and simple way to get around that: Reddit

Reddit, also known as the “Front Page of the Internet,” is an indispensable source for content creators of all types. Not only can it help you connect with your readers, but it can also give you some great ideas for undiscovered keywords in your niche.

Here’s how to use it: type your head term or seed keyword into the Reddit search bar. For example, if your topic is “pet grooming,” you’d type that into Reddit and then search threads for potential keyword options. If you see phrases that pop up again and again, type them into your keyword research tool to see how many searches they get per month. If they seem like good options, add the keywords to your target list for later use in content.

3. Blog, Blog, Blog
Blogging is so obvious for many people that mentioning it often seems excessively simple. If you’re not blogging, though, you should be. Even if you are blogging, you could likely benefit from increasing your frequency this year. In addition to the fact that websites with a blog have a 434 percent more indexed pages than their blog-free counterparts, blogging is also indispensable for eCommerce companies and those who want to educate consumers about products.

Because of this, marketers who blog frequently are 13 times as likely to enjoy a positive ROI as their competitors.If you’re not blogging, 2017 is the time to start. Be sure to focus on high-quality, relevant topics for best results. If you are blogging, consider upping your frequency. According to HubSpot, companies that publish 16 or more posts each month earn more than three times as much traffic as their competitors.

4. Start Linking to Authority Sites
Links are some of the most important SEO tools out there. This is thanks to an old-school Google update known as Hilltop. Unfortunately, linking to low-quality sites won’t do you much good. Instead, focus on linking out to high-quality sites with lots of traffic. Use the Alexa Ranking system to identify these sites, and incorporate links in keyword-rich anchor text throughout your content. Don’t forget to beef up your external link strategy by linking to your internal content, as well.

5. Re-Publish Old Content
If you have old content that’s just sitting around, give yourself a break (and a SEO boost) by re-publishing it. While you shouldn’t just copy and paste an old post into a new window, you can easily break down an old long-form blog post into a series of tweets, create an eBook from a blog series you did, or re-imagine one of your most popular articles as an infographic. Check out our resource on how to repurpose your content correctly for more information.

6. Create “What is” Content
“What is” content is pivotal for the current SEO climate. Here’s why: today, a large portion of Google searches start with the words “what is” or “how to.”By creating content that includes these keywords, and then provides the extensive, in-depth answer your customers are looking for, you can boost your SEO rankings and have a shot at ranking in the coveted “snippet” box.

7. Make it Actionable
In 2017, everything you write should be actionable content. While this isn’t necessarily a SEO tip in the technical sense, it will give your content a SEO boost by making it more valuable and shareable for readers. The more frequently people share your content, the higher Google ranks it and the more visible it becomes for new customers. Focus on instilling a “Take away” in everything you write. Whether you’re telling readers how to solve a problem or which tools to download, they should always walk away from your piece with something solid.

8. Make it Easy to Share
The easier your content is to share, the more likely readers are to take that step. With this in mind, add social sharing buttons to your blog, write a great headline and meta description for your material, and finish it off with a beautiful featured image that will stand out in social media feeds. The more attention you pay to these simple details, the more share-worthy your content will become.
Better SEO Starts Here. It’s 2017, and there’s no excuse to not beef up your content’s SEO value. By doing simple things like making it actionable and easy to share, you can enjoy a wider reach and a more dedicated base of readers, this year and beyond.

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence.

Creating Good Content

If you have not been motivated by the concept of, “What’s In It For Me?” (WIIFM?) by now, it is time to get motivated by it. That means that you focus on solving the other person’s problems and don’t focus on telling anyone how amazing you are. It is a totally different approach. Additionally, you need to get the content written quickly.
The right approach will make all the difference
Your target audience is just waiting for you to focus on them. Without exception, none of your target audience members are interested in how amazing you are and how incredible your business is. All that they care about is if you have the ability to solve their problem(s).
The way that you are going to convince them that you are worthy of the faith that they will have in you is through your content. If you write a consistent amount of good-quality content that addresses the issues that your target audience is experiencing, you will start to build a solid, enduring relationship with them. The consistency is an important part of your relationship with the other person. If the person enjoys reading your content and finds it to be valuable, he or she will look forward to reading other content that you share as well as wanting to share the content with other people whom he or she knows and trusts. That is how you may eventually achieve viral status.
With the large volume of content coming at everyone nowadays, it is important for you to distinguish yourself from the next person. Not only does your content need to be well written and compelling but it also needs to offer something unique and superior. The way that you accomplish that is by wrapping your mind around the wants and needs of the other person. Of course, it goes without saying that you must also write and post your content in an expedient manner. In other words, your content must be done quickly and it must be clear, concise, educational, and the other person must want to share it with other people.
You may be wondering how you go about achieving that. Well, there is an approach that you can follow and it will probably work well for you.
• Ensure that your content is organized well: One of the most effective ways to ensure that your content is well-organized is by creating an outline before you actually write the content. If you are a writer who needs that type of guide, it is worth making the effort to work on the outline before you attempt to write anything in full.
Each writer is different. If you have the ability to write without the help of an outline and your writing flows and is cohesive, that is great. On the other hand, if you are not that writer and if your writing lacks flow, an outline is an excellent tool and it will probably help you a great deal.
You want to avoid creating content that is disjointed because that can go a long way to ruining your credibility. That is the last thing that you want to happen. If you decide to use an outline, it doesn’t have to be something complicated or time-consuming. It is just a way of keeping your thoughts organized and logical.
• Work from an established process: If you have a process that you established before you attempted to write anything, you may find it much easier than writing freeform. In many cases, having an established process makes the writing part of it much less stressful. When it comes to writing content that you want other people to take seriously and then follow some action as a result of what you are sharing, you don’t want to leave anything to chance. If you are worried at this point about the process detracting from your ability to be creative, you don’t need to worry. It will not take anything away from your creativity. It is just another helpful tool that is designed to make the writing easier.
If you are not sure what elements should actually be a part of your process, you might want to include such things as creating an outline, writing a draft, editing that draft, and ensuring that the text is free of spelling and punctuation errors. Each phase of your process should be approached simply and methodically. Your process should be simple and easy to follow for anyone who tries to execute it.
• Get someone involved in the research phase: You may feel that you want to handle the research yourself; however, if you are starting to get really busy, you may want to delegate that to someone else. It is important to be able to delegate sometimes. You have every right to dictate exactly what you want the researcher to do and to set limitations on the research.
Once you have received the results of the research, you may feel that you don’t know why you didn’t delegate that task earlier than you did. It may be extremely valuable to let the other person handle that. Of course, it is important that you carefully scrutinize the results of the research so that you can use the material effectively when you actually sit down to write. Having other people handle certain elements of your writing process may allow you to write your content much more quickly and effectively. It is at least worth considering.
• Express clearly how you are going to solve the other person’s problem(s): This is critical to your success. Once your target audience member comes to you to discuss the problem(s) that he or she needs solving, you need to come up with a plan about exactly how you accomplish that. Solving the other person’s problem(s) will be a collaborative effort. It will never be about you working hard to solve the problem and the other person sitting around, waiting for you to come up with a solution. Your part should be solid. You will want to come up with a clear plan that works well and quickly.
• Work smart: Starting from scratch each time is generally not the smartest approach that you can take. If you can avoid it, why would you want to do more work than is necessary? In many cases, you have a lot of valuable material from which to draw and you only have to customize it and tweak it. After all, you knew what you were doing the first time that you worked on that particular problem so you can draw from that. The ways that you can improve upon what you have is by adding some new, relevant details that make the content more current, add some new graphic images to make the content appealing, and referencing some current sources.
Writing good-quality content quickly is probably easier than you might think. Add writing it quickly to the mix and it may be a little more challenging but certainly not impossible. The key to accomplishing that is to use effective tools, such as an outline and a writing process, which will both allow you to write more easily and more quickly. Of course, the quicker you get the content out there, the quicker you can start to reap the benefits of that content.

How to Install New Themes in WP

On this page there are two ways to add a new theme. You can either use the search field which will return results from the WordPress.org theme directory or you can upload a theme from your local hard drive. In this tutorial we will show you how to add themes in both ways.

Choose and Install a theme from the official WordPress theme directory

The easiest way to install themes to your WordPress site is if they are listed in the official themes directory. This allows you to search for the theme you need directly from your site admin page. Each theme in the official directory has to have Tags that describe its functionality allowing you to easily search for the right theme.

If you know the theme’s name, you can simply search for it.

However, usually that’s not the case. This is why, you can use the Feature Filter. For example, you can search for a Black and White, Two columns theme that has Flexible Width. Simply check those tags and press the Apply Filters button.

You will now see all themes that meet your search. Hover over any of them and you will see two options – to see a demo of the theme or to install it. Once you choose which theme you want to use for your site, press the blue Install button.

Your WordPress application will download and install the theme for you. Simply click the Acticate link on the next page you will be redirected to.

That’s all – you can go to the front page of your site to see its new looks.

Upload a theme you have already downloaded

If you have a theme that’s not listed in the WordPress.org directory, you can simply upload it from the Themes -> Install Themes section in WordPress. To do this click on the Upload link at the top of the page.

Now, click the Choose File button, select the archive of your theme from your local computer and press the Install Now button.

In few seconds, WordPress will upload and extract the theme archive for you. All you need to do next is to press the Activate link under the message for successful theme installation.

That’s it! You can now go to the front end of your site and see the newly activated theme.





10 tips to optimizing your web page

Listed below are 10 optimization tips that will help improve your web sites search engine rankings.

  1. Defined site architecture and design issues
    Web sites that are built using the following technologies (Flash, Frames) often find it harder to rank well. This is because search engine spiders often have difficulty in navigating or indexing these pages. Obviously the best solution would be to avoid using the above, but sometimes, it is just not practical to apply, here are some workaround solutions.

Sites utilizing Flash technology
Avoid building sites that are completely developed in Flash. If this is not possible, create a HTML version that the search engine bots can easily spider and index. Another compromise would be to develop certain elements in Flash (e.g. banners and menus) while keeping the text content in HTML.

Sites utilizing frames 
Web sites that use frames often have only a singular visible URL. Irregardless of how many different pages of content the visitor sees, the search engine bot only recognizes one page (usually the homepage). This runs the risk of all your interior pages never getting indexed properly or cached. The best solution would be to break the site out of its framing code. Alternatively, you could insert a <noframes> tag and insert your keyword rich content in between.

  1. Sites utilizing dynamic URLs
    There are many high page count sites that utilize a version of session ids and dynamic URLs. Most notably e-commerce sites. Search engine bots often have difficulties indexing these pages, especially if the session id string is very long. Implement amod rewriteto enable your URLs to be more search engine friendly. Write keywords in the URLs to give your web page a rankings boost. For example, http://www.yourdomain.com/store/red-widgets.html
  2. Implement a sitemap
    This tip pertains mostly to web sites that use javascript, image links or maps for its navigation. While the visitor is able to read the links and browse each page without problem, the search engine bot does not read or will ignore such code. By implementing a text link sitemap that links to every page, you are providing the bots with a means to traverse to each page without problems. Placing a text link to the sitemap on your homepage ensures that every page is only 2 clicks away from the root homepage.
  3. Keyword research
    Many times, a webmaster will wonder why his site gets very little targeted, on-topic traffic. By performing a proper keyword research, you can then know exactly what your targeted audience is typing in and searching for.Choosing the right keywords is essential as itwill be used throughout the optimization process. Some great tools for keyword study include KeywordDiscovery.com Keyword Research ToolWordtracker and Overture’s KW Tool.
  4. Avoid converting text to images.
    Search engine bots do not read textual content in the manner humans do. All they ‘see’ in the code is an image. Forget about using Bookman Old Style and stick with Arial or Verdana. This compromise ensures your keyword rich content is not put to waste.
  5. Write keyword rich content
    After you have researched and developed a set of keywords, it is time to put that to good use. Write and publish good original content with those keywords placed throughout your document. Do not overdo this as you may be penalized for keyword spamming.

    Web sites with good original content usually rank well and you should aim for that.DO NOTcopy and paste content from a different site. You will be penalized with duplicate content, and as a result, your web page will never rank well.
  6. Title tag
    By far, one of the most important components of on site optimization is the title tag. Use the proper keywords in the title tag. (Do not stuff keywords). Keep the character count below 65 for optimal results. If you have a site that sells Red Widgets, an example of an optimized title tag would be ‘Red Widgets For Sale’
  7. Meta and Alt tags
    Alot has been said in recent times about the importance of description and keyword meta tags. While Google does not read keyword meta tags anymore, you should still write out short, effective and simple description tags as they do show up in your rankings site description. Keyword meta tags are still read by the smaller search engines, so it is a safe bet to insert a few keywords here.

Be sure to label each image on your web page with Alt tags whenever possible. As always, avoid keyword stuffing or spamming.

  1. One way, reciprocal and internal links
    Using your desired keyword in the anchor text is by far the best method of increasing your ranking. There are many advanced methods of getting links, which I will cover in a future article, but for now, try exchanging links with other similar on topic family friendly and high quality web sites, (be sure that these sites are not spam sites!) or insert links in your internal web pages that point to one another using the page specific keyword.
  2. Don’t overdo it!
    So you have implemented some of the tips described above and are starting to see movement in your rankings. That’s great news, but do not overdo it thinking that more is better. At some point, you will trip the over optimization filter and your site will be flagged and penalized. Moderation is key in SEO.

Our final bit of advice is to keep writing original keyword rich content and source out inbound hyperlinks to give your web site the best chance of rankings success!


Fix That Lonely Website


web site design
Web Site Design

That’s what you hear every time you post a new article on your website. I experience it, and so do most other entrepreneurs trying to build an online audience. To make things worse, you’re probably getting sick of hearing stories of other people turning their entire business around just by blogging. That’s great for them — and it’s inspiring — but that doesn’t help much when you’re working your butt off creating content that no one’s reading.

If you’re trying to diagnose the problem in your lifeless website, here are a few things to consider fixing before throwing in the towel and buying Yellow Pages ads:

Your website creeps people out.

Your website is your first impression, so don’t be weird. When people get weirded out they leave, and you’re left sitting all alone on your creepy site. What do I mean? I’m talking about the ancient Flash video of you walking into the screen and talking, or the super cheesy stock photos of fake people, or the icons that look like they were taken straight out of Windows 98.

Related: Score More Customers With Your Website With These 4 Tips

Your website is the central hub of all of your online marketing. Think of it as your business in digital form. Would you let your actual business get that bad? No, because customers would start talking and business would drop off. Don’t do that to your website visitors either.

Website creation tools like WordPress make it easy — and affordable — to have an amazing looking website. Do yourself a favor and learn WordPress, or find someone who can help you get started with WordPress.

You probably aren’t blogging enough.

So maybe you have a decent website, and you’re feeling good because you added a blog to your site. You’re putting out one new blog post a month. Good job, that’s great. But it’s not going to work.

In case you haven’t already seen it, here’s a stat for you, courtesy of HubSpot. Companies that published 16+ blog posts per month got about 4.5 times more leads than companies that published between 0-4 monthly posts.

That might hurt to hear, but it’s a fact.

If you’re going to blog, you have to write a lot, and you have to be consistent. You can create less posts if you want — say, one a month — but it’s going to need to be one massive post in order for it to make up for less volume. Brian Dean at Backlinko is a big proponent of this type of blogging. Either way though, it’s the same amount of time. And it’s probably more than you’re spending now.

Don’t think you can write that much? Then hire someone. Blogging is a huge part of digital marketing and it really does pay off if you invest enough into it.

You haven’t spent enough time promoting your content.

Here’s a rule to consider next time you’re complaining about no one coming to your website. You should spend roughly twice as much time promoting your content as you spent creating it. So if you just spend eight hours creating an in-depth, step-by-step blog post with screenshots, video and graphics, you should spend 16 hours promoting that piece.

Start by making a list of 100-200 influencers in your industry. This should be people or companies who would be interested in sharing articles like yours with their audience. Remember, you want to target people who would be interested in sharing it, not people who are just interested in the topic. That means anyone who could be a competitor of yours is not going on this list.

Related: 7 Steps to Finally Master Content Promotion in 2016

Then spend your time emailing each and every one of them simply letting them know that you created a new post about [insert topic] and thought they would enjoy it. If it’s good, they’ll share it or link to it on their own site. Don’t be sleazy and ask for a backlink.

You can save time finding influencers to reach out to by using BuzzSumo. You’ll just type in the target keyword, pick an article from the list, and click “View Sharers.” You’ll get a list influencers who have shared a similar article to yours, then you’ll have to do some investigative work to find each influencer’s email address.

You can also use a site like ahrefs.com to find sites that have linked to content similar to yours, and reach out to them as well. It isn’t easy, and it’s time consuming, but the payoff can be amazing. Check out some of Dean’s stories over at Backlinko to see how it’s done using what he calls the Skyscraper Technique.

Your blog is all about you or it isn’t helpful at all.

No one cares about how great your company is. They don’t even care about the amazing features and benefits your product/service provides. They’ll be ready for it eventually, but your blog is not the place for it.

Your blog should focus on one main objective — answering questions. Whether they’re questions you’ve actually been asked by customers before or questions you think customers could or would ask, you’re goal should be to answer every imaginable question in the form of a blog post. Do that, and you’ll have more than enough to write about.

Related: The 7 Deadly Sins of Business Blogging

You’re not as active on social media as you should be.

Stop being afraid you’re going to annoy people on social media. You can and should be posting multiple times a day. As long as you’re not literally reposting the same exact post over and over, you’ll be fine.

For Facebook, two times per day is reasonable before likes and comments begin to drop off dramatically, according to an article on Buffer. As for Twitter, it’s way too crowded of a platform to drop a tweet and leave. Your voice will simply get lost in the noise, so don’t be afraid to tweet multiple times per day. Use a service like Buffer or Hootsuite to schedule your posts if you have to, or just use Facebook’s native ability now, but be active enough to where people don’t forget about you.

You haven’t considered paying to get your blog content out.

I know content marketing and not interrupting people is all the rage, and that’s all well and good, but unless you have a large following, you’re going to have to slide Mark Zuckerburg a Benjamin from time to time in order to get your content out to the right people.

You’re going to need to know a bit about targeting your Facebook ads if you want to see real results though. It’s not difficult to do simple ads, it just takes time to learn who your audience is exactly and how to target them in the Power Editor. Here’s a great resource to help you learn Facebook Ads.

Do not give up.

Don’t let the fact that no one’s coming to your website get you discouraged. If you take a look around at some of the most successful companies doing content marketing, you’ll notice they usually did it for a while before they caught traction.

If you want to generate traffic to your website, it’s going to take consistent work over time. Write, publish, promote like crazy, repeat. Assuming your content strategy is well-planned, do that process for three to six months and you’re almost guaranteed to see the needle move.


Mick Taylor

Web Design and Internet Specialists

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