8 SEO Topics to Incorporate in Your Content

Wondering which SEO tactics you should be targeting throughout this year? If so, you’re not alone.
SEO is changing all the time and it can be tough to stay on top of it. Luckily, this list will give you the perfect place to start.

8 SEO Tactics to Incorporate into Your Content Right Now
Whether you’re a small business looking to earn more customers, or a large company that wants to invest more in content in the coming years, these eight SEO tactics will help you meet your goals.

1. Optimize for Mobile
Today, content is nothing if not optimized for mobile. According to Impact Branding and Design, 80 percent of Internet users own a Smartphone, and a whopping 68 percent of companies have integrated mobile marketing into their SEO and content approaches.

Regardless of how you feel about the mobile revolution, one thing is sure: it’s showing no signs of reversing. With this in mind, you must optimize your content for mobile. This can mean using a mobile-responsive template to ensure your links, menus, and content components are large enough to click and read easily on a small mobile screen.

2. Check Reddit for Undiscovered Keywords
Your keyword strategy is essential to the upward mobility of your SEO plan. Unfortunately, keyword research and mining can be limited by your creativity and list of seed keywords. The good news is that there’s one smart and simple way to get around that: Reddit

Reddit, also known as the “Front Page of the Internet,” is an indispensable source for content creators of all types. Not only can it help you connect with your readers, but it can also give you some great ideas for undiscovered keywords in your niche.

Here’s how to use it: type your head term or seed keyword into the Reddit search bar. For example, if your topic is “pet grooming,” you’d type that into Reddit and then search threads for potential keyword options. If you see phrases that pop up again and again, type them into your keyword research tool to see how many searches they get per month. If they seem like good options, add the keywords to your target list for later use in content.

3. Blog, Blog, Blog
Blogging is so obvious for many people that mentioning it often seems excessively simple. If you’re not blogging, though, you should be. Even if you are blogging, you could likely benefit from increasing your frequency this year. In addition to the fact that websites with a blog have a 434 percent more indexed pages than their blog-free counterparts, blogging is also indispensable for eCommerce companies and those who want to educate consumers about products.

Because of this, marketers who blog frequently are 13 times as likely to enjoy a positive ROI as their competitors.If you’re not blogging, 2017 is the time to start. Be sure to focus on high-quality, relevant topics for best results. If you are blogging, consider upping your frequency. According to HubSpot, companies that publish 16 or more posts each month earn more than three times as much traffic as their competitors.

4. Start Linking to Authority Sites
Links are some of the most important SEO tools out there. This is thanks to an old-school Google update known as Hilltop. Unfortunately, linking to low-quality sites won’t do you much good. Instead, focus on linking out to high-quality sites with lots of traffic. Use the Alexa Ranking system to identify these sites, and incorporate links in keyword-rich anchor text throughout your content. Don’t forget to beef up your external link strategy by linking to your internal content, as well.

5. Re-Publish Old Content
If you have old content that’s just sitting around, give yourself a break (and a SEO boost) by re-publishing it. While you shouldn’t just copy and paste an old post into a new window, you can easily break down an old long-form blog post into a series of tweets, create an eBook from a blog series you did, or re-imagine one of your most popular articles as an infographic. Check out our resource on how to repurpose your content correctly for more information.

6. Create “What is” Content
“What is” content is pivotal for the current SEO climate. Here’s why: today, a large portion of Google searches start with the words “what is” or “how to.”By creating content that includes these keywords, and then provides the extensive, in-depth answer your customers are looking for, you can boost your SEO rankings and have a shot at ranking in the coveted “snippet” box.

7. Make it Actionable
In 2017, everything you write should be actionable content. While this isn’t necessarily a SEO tip in the technical sense, it will give your content a SEO boost by making it more valuable and shareable for readers. The more frequently people share your content, the higher Google ranks it and the more visible it becomes for new customers. Focus on instilling a “Take away” in everything you write. Whether you’re telling readers how to solve a problem or which tools to download, they should always walk away from your piece with something solid.

8. Make it Easy to Share
The easier your content is to share, the more likely readers are to take that step. With this in mind, add social sharing buttons to your blog, write a great headline and meta description for your material, and finish it off with a beautiful featured image that will stand out in social media feeds. The more attention you pay to these simple details, the more share-worthy your content will become.
Better SEO Starts Here. It’s 2017, and there’s no excuse to not beef up your content’s SEO value. By doing simple things like making it actionable and easy to share, you can enjoy a wider reach and a more dedicated base of readers, this year and beyond.

Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence.

Creating Good Content

If you have not been motivated by the concept of, “What’s In It For Me?” (WIIFM?) by now, it is time to get motivated by it. That means that you focus on solving the other person’s problems and don’t focus on telling anyone how amazing you are. It is a totally different approach. Additionally, you need to get the content written quickly.
The right approach will make all the difference
Your target audience is just waiting for you to focus on them. Without exception, none of your target audience members are interested in how amazing you are and how incredible your business is. All that they care about is if you have the ability to solve their problem(s).
The way that you are going to convince them that you are worthy of the faith that they will have in you is through your content. If you write a consistent amount of good-quality content that addresses the issues that your target audience is experiencing, you will start to build a solid, enduring relationship with them. The consistency is an important part of your relationship with the other person. If the person enjoys reading your content and finds it to be valuable, he or she will look forward to reading other content that you share as well as wanting to share the content with other people whom he or she knows and trusts. That is how you may eventually achieve viral status.
With the large volume of content coming at everyone nowadays, it is important for you to distinguish yourself from the next person. Not only does your content need to be well written and compelling but it also needs to offer something unique and superior. The way that you accomplish that is by wrapping your mind around the wants and needs of the other person. Of course, it goes without saying that you must also write and post your content in an expedient manner. In other words, your content must be done quickly and it must be clear, concise, educational, and the other person must want to share it with other people.
You may be wondering how you go about achieving that. Well, there is an approach that you can follow and it will probably work well for you.
• Ensure that your content is organized well: One of the most effective ways to ensure that your content is well-organized is by creating an outline before you actually write the content. If you are a writer who needs that type of guide, it is worth making the effort to work on the outline before you attempt to write anything in full.
Each writer is different. If you have the ability to write without the help of an outline and your writing flows and is cohesive, that is great. On the other hand, if you are not that writer and if your writing lacks flow, an outline is an excellent tool and it will probably help you a great deal.
You want to avoid creating content that is disjointed because that can go a long way to ruining your credibility. That is the last thing that you want to happen. If you decide to use an outline, it doesn’t have to be something complicated or time-consuming. It is just a way of keeping your thoughts organized and logical.
• Work from an established process: If you have a process that you established before you attempted to write anything, you may find it much easier than writing freeform. In many cases, having an established process makes the writing part of it much less stressful. When it comes to writing content that you want other people to take seriously and then follow some action as a result of what you are sharing, you don’t want to leave anything to chance. If you are worried at this point about the process detracting from your ability to be creative, you don’t need to worry. It will not take anything away from your creativity. It is just another helpful tool that is designed to make the writing easier.
If you are not sure what elements should actually be a part of your process, you might want to include such things as creating an outline, writing a draft, editing that draft, and ensuring that the text is free of spelling and punctuation errors. Each phase of your process should be approached simply and methodically. Your process should be simple and easy to follow for anyone who tries to execute it.
• Get someone involved in the research phase: You may feel that you want to handle the research yourself; however, if you are starting to get really busy, you may want to delegate that to someone else. It is important to be able to delegate sometimes. You have every right to dictate exactly what you want the researcher to do and to set limitations on the research.
Once you have received the results of the research, you may feel that you don’t know why you didn’t delegate that task earlier than you did. It may be extremely valuable to let the other person handle that. Of course, it is important that you carefully scrutinize the results of the research so that you can use the material effectively when you actually sit down to write. Having other people handle certain elements of your writing process may allow you to write your content much more quickly and effectively. It is at least worth considering.
• Express clearly how you are going to solve the other person’s problem(s): This is critical to your success. Once your target audience member comes to you to discuss the problem(s) that he or she needs solving, you need to come up with a plan about exactly how you accomplish that. Solving the other person’s problem(s) will be a collaborative effort. It will never be about you working hard to solve the problem and the other person sitting around, waiting for you to come up with a solution. Your part should be solid. You will want to come up with a clear plan that works well and quickly.
• Work smart: Starting from scratch each time is generally not the smartest approach that you can take. If you can avoid it, why would you want to do more work than is necessary? In many cases, you have a lot of valuable material from which to draw and you only have to customize it and tweak it. After all, you knew what you were doing the first time that you worked on that particular problem so you can draw from that. The ways that you can improve upon what you have is by adding some new, relevant details that make the content more current, add some new graphic images to make the content appealing, and referencing some current sources.
Writing good-quality content quickly is probably easier than you might think. Add writing it quickly to the mix and it may be a little more challenging but certainly not impossible. The key to accomplishing that is to use effective tools, such as an outline and a writing process, which will both allow you to write more easily and more quickly. Of course, the quicker you get the content out there, the quicker you can start to reap the benefits of that content.

How to Install New Themes in WP

On this page there are two ways to add a new theme. You can either use the search field which will return results from the WordPress.org theme directory or you can upload a theme from your local hard drive. In this tutorial we will show you how to add themes in both ways.

Choose and Install a theme from the official WordPress theme directory

The easiest way to install themes to your WordPress site is if they are listed in the official themes directory. This allows you to search for the theme you need directly from your site admin page. Each theme in the official directory has to have Tags that describe its functionality allowing you to easily search for the right theme.

If you know the theme’s name, you can simply search for it.

However, usually that’s not the case. This is why, you can use the Feature Filter. For example, you can search for a Black and White, Two columns theme that has Flexible Width. Simply check those tags and press the Apply Filters button.

You will now see all themes that meet your search. Hover over any of them and you will see two options – to see a demo of the theme or to install it. Once you choose which theme you want to use for your site, press the blue Install button.

Your WordPress application will download and install the theme for you. Simply click the Acticate link on the next page you will be redirected to.

That’s all – you can go to the front page of your site to see its new looks.

Upload a theme you have already downloaded

If you have a theme that’s not listed in the WordPress.org directory, you can simply upload it from the Themes -> Install Themes section in WordPress. To do this click on the Upload link at the top of the page.

Now, click the Choose File button, select the archive of your theme from your local computer and press the Install Now button.

In few seconds, WordPress will upload and extract the theme archive for you. All you need to do next is to press the Activate link under the message for successful theme installation.

That’s it! You can now go to the front end of your site and see the newly activated theme.